Another Premier League season is on the horizon and that means we at 90min towers have a new set of kits to critique.

As my good friend Homer Simpson once said, it’s not just easy to criticise – it’s fun, too.

Who’s drowning in sauce and who’s drowning their sorrows? Who’s heading to the club shop and who’s heading to the club? Which kits are dripping and which are we dropping?

Ok, I’m out of puns. Let’s get into it.

Pascal Gross

Why have you done this? / Charlie Crowhurst/GettyImages

Positives: It’s an official piece of Brighton & Hove Albion merchandise
Negatives: It probably shouldn’t be

It was all going so well, Brighton. And then the yellow was added.

Moussa Djenepo

Like Ajax, but worse / Robin Jones/GettyImages

Positives: Hummel are thinking outside the box
Negatives: They should no longer think outside the box

Southampton have had some daring throwback designs in recent years. This is not their best work.

Conor Coady

The red on the sponsor doesn’t really help / Quality Sport Images/GettyImages

Positives: The brighter the amber the better
Negatives: It looks like it’s going to rip at any moment

The design on Wolves’ home kit is fairly safe and that’s fine. The amount of sweat seeping through and flimsy material it looks to be made of? Big no-no.

Luke Shaw

Trying too hard to be retro / Matthew Ashton – AMA/GettyImages

Positives: Eric Cantona-inspired collar
Negatives: Man Utd will do anything to relive the glory days, huh?

This is Manchester United Football Club (and their home kit) we are talking about here. And it stinks. The patterns on the shirt and collar are hideous.

Ludwig Augustinsson

How very 2009 / Matthew Ashton – AMA/GettyImages

Positives: Hard to get Villa’s claret and blue scheme wrong
Negatives: Doesn’t seem like that was for the want of trying

Another kit treading the fine line between simple and boring. I’m leaning slightly towards the latter.

Rodrigo

White hot / Ashley Allen/GettyImages

Positives: Could be a classic
Negatives: Could be the same Leeds kit as every other for the last 30 years

The white looks crisp, the blend of blue and yellow works well. So…why does it only add to my belief that Leeds are going to have a terrible season?

Bobby De Cordova-Reid

Any chance of bringing Pizza Hut back? / Paul Harding/GettyImages

Positives: Unique collar pattern
Negatives: A quick Google search will probably reveal it’s not unique

Like with Leeds, adidas always give Fulham some trendy designs. But until they can prove that they’re not Norwich City playing in white, that means very little, I’m afraid.

Fabinho

Yes, it’s a Liverpool kit / Visionhaus/GettyImages

Positives: Gorgeous shade of red
Negatives: It is literally only that red for 99% of the kit

Feeling daring, were we, Nike?

Lloyd Kelly

Milan eat your hearts out / Christopher Lee/GettyImages

Positives: Imaginative use of stripe pattern
Negatives: Almost definitely being known as the kit Bournemouth finished 20th in

After at first being repulsed by Bournemouth’s black and red stripes, it’s hard to actually be too offended by Umbro’s design.

James Maddison

Looking good, Madders / Alex Morton/GettyImages

Positives: Big Harry Hill collar
Negatives: If anything it’s not big enough

Listen, Leicester, if you’re going to try and go retro, at least go all in. Why isn’t that collar down to the chest?

Ivan Toney

Same again for the Bees / Sebastian Frej/MB Media/GettyImages

Positives: Helping fans save money
Negatives: Just a bit dull, init

Brentford made a pledge towards the end of 2021 that they would carry their home kit into the next season. A fine commitment but one that isn’t creative, so they get the midtable spot.

James Tarkowski

A fine effort / Chris Brunskill/Fantasista/GettyImages

Positives: Neat little details based on Prince Rupert’s Tower
Negatives: Why am I supposed to care about that?

Finally, an Everton kit without a hideously ugly shade of yellow to ruin it.

Kieran Trippier

Oh yes / Stu Forster/GettyImages

Positives: That’s how you keep a striped-design clean
Negatives: Castore tax

Not a huge fan of sky blue becoming a regular thing on Newcastle home kits, but this is as good as it’s going to look with it and it’s still superb.

Raheem Sterling

Suits you, Raheem / Trevor Ruszkowski/ISI Photos/GettyImages

Positives: Timelessly simple yet effective
Negatives: This writer’s prejudices

A lot of people have been blown away by Chelsea’s home kit for the new season. Personally not as fussed, but hey, it’s still pretty good. A nice lil Europa Conference League place for you, Nike.

Heung-Min Son

White shorts in Europe will complete the look / Visionhaus/GettyImages

Positives: A cracking modern take on a classic
Negatives: This writer’s biases

When Spurs’ new home kit was leaked earlier this year, I considered sitting outside Hotspur Way with a sign which read ‘NO TO NEON YELLOW’. But the design has since grown on me, which is good because Hotspur Way is miles out from civilisation.

Phil Foden

A throwback effort / Visionhaus/GettyImages

Positives: Puma finally made a great kit
Negatives: There has to be a catch

Bringing back the burgundy trim and going for a central logo? May as well sign the Gallagher brothers up for the new season if you’re feeling this 1990s, Man City.

Alex Mighten

Lovely / Chris Brunskill/GettyImages

Positives: No sponsor is a big win
Negatives: It might be one of Forest’s only wins this season, eh!!!!

Heads up Forest, adding an ugly shirt sponsor will see you moved down about 11 places.

FBL-ARSENAL-SEVILLA-FRIENDLY

An iconic player in an iconic shirt / JUSTIN TALLIS/GettyImages

Positives: adidas and Arsenal are undefeated in this business
Negatives: It’s a shame that on-field performances haven’t matched in recent years

This might be the most Arsenal kit that Arsenal have ever had. They’re not pedalling Man Utd’s collar-up rubbish, either.

Jarrod Bowen

A great mix of old simplicity and new features / Ian MacNicol/GettyImages

Positives: Best claret and blue kit of all time
Negatives: It’s still claret and blue

Hello, West Ham’s club shop? 90min’s Toby Cudworth would like to place a bulk order for these beauties.

Crystal Palace v Montpellier - Pre-Season Friendly

Good lord / Sebastian Frej/MB Media/GettyImages

Positives: If I were a Palace fan I would buy eight of these
Negatives: You’re not getting my money, Steve Parish

If we were ranking all kits in general this season, then Palace’s three for the upcoming campaign would rank first, second and third. Macron have come up with some legendary designs for the Eagles befitting of a proper ‘streets won’t forget’ team.

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